January 24, 2009

DealerTrack Launches Enhanced CRM Solution with Internet Lead Management

Lake Success, NY, January 24, 2009 -DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced the launch of an enhanced Customer Relationship Management (CRM) solution with Internet Lead Management (ILM) capability, which is now available to users of the DealerTrack Arkona dealer management system (DMS).  

The enhanced CRM solution, which is built into the DealerTrack DMS, provides cutting-edge functionality to help dealers communicate consistently and effectively with all their customers.  By encouraging them to make contact through multiple channels on a timely basis, the solution helps dealers turn leads into vehicle sales, maximize parts and service revenue, and build customer loyalty over the long term.  It also has an intuitive graphical user interface and includes robust reporting capabilities, with multiple lead and customer reports that can highlight new sales opportunities and areas for improvement.  

Through its new Internet Lead Management capability, the solution is integrated with OEM and third party lead providers, which enables Internet prospects to be automatically entered into the DMS.  In addition, customizable lead routing and comprehensive management reports help guard against lost or mishandled leads.  

"Our new CRM/ILM functionality will save dealers time and boost the productivity of their outreach efforts," said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. "Priced at a fraction of other CRM offerings, we believe it will be a highly cost-effective solution for our DMS customers."

About DealerTrack (www.dealertrack.com)
DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack DMS (dealer management system) is used by dealerships nationwide. Over 20,000 dealers, 730 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding DealerTrack, the benefits of our products and services, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include: increased competitive pressure from other industry participants, the inability to execute any element of DealerTrack's business strategy, including the retention of dealers and aftermarket providers; selling additional products and services to existing and new customers; success in expanding our customer base and product and service offerings and integrating acquisitions; and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2007.  These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumsta

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